Natural Baby Shower is a UK independent baby retailer born from a belief that parents shouldn’t have to compromise between quality, care and the planet. From its beginnings at a kitchen table in 2007 it has grown to over 140 trusted baby, nursery and parenting brands while keeping ethical principles central.

The company sets high standards in sustainability: it only works with suppliers who prioritise fair production and long-lasting materials, it uses recycled and recyclable packaging, avoids unnecessary waste and operates from an energy-efficient 43,000 sq ft HQ built with environmental best practices.

Natural Baby Shower gives back through partnerships with charities such as Stripey Stork, Green Fingers, and Shooting Star Children’s Hospices. It provides a 90-day hassle-free returns policy, excellent customer service, and promotes circular parenting via its preloved marketplace so that baby essentials can be reused rather than wasted.